Reporting
Reporting filters UGC performance by campaign, creator, account, platform, and date — and shares or exports the same source data your team used to make the decision.
One source, several audiences
The common failure in UGC reporting is that the internal number and the client number come from different places. A dashboard says one thing, a manually built deck says another, and reconciling them costs more time than the reporting itself.
Shared links and exports here read the same underlying records as the internal view. A client seeing a report is seeing your data, scoped — not a re-typed summary of it.
What you can filter by
- Campaign
- Performance rolled up per campaign, including spend, views, and blended CPM over the selected window.
- Creator
- Per-creator output and effective CPM, so cost per result is comparable across a roster.
- Account
- Results by the specific social account a post published from, not just by the creator behind it.
- Platform
- Coverage across TikTok, Instagram, YouTube, Facebook, with platform-specific formats rolled into shared metrics.
- Date
- Scoped windows with freshness labels, so a number always states how current it is.
Freshness is stated, not assumed
Social metrics are pulled on a refresh cycle rather than being live to the second. Rather than hiding that, every view carries freshness labelling so you know how recent the underlying numbers are before you act on them or send them onward.
Top-post context sits alongside the rollups, so a campaign’s result can be traced to the specific posts that produced it instead of only an average.
From campaign activity to a defensible ROI
Views, clicks, and CPM describe distribution; they do not establish return on investment by themselves. A defensible UGC ROI calculation reconciles creator fees, usage rights, product and shipping, production work, and paid amplification against deduplicated attributed revenue and gross margin.
UGC Infra keeps the campaign, creator, live-post, cost, and freshness context connected. Revenue attribution still needs to come from the relevant commerce, analytics, or advertising source, with one documented attribution window.
Related
- Campaign OSThe campaign records these metrics roll up to.
- Hook IntelligenceFeed performance back into the next round of briefs.
- Creator DBConnect performance to payout readiness per creator.
- FAQHow refresh cycles, platforms, and sharing work.
- UGC campaign ROI calculatorEstimate contribution ROI, break-even revenue, and cost per deliverable.
- UGC campaign reporting guideMetric definitions, source records, freshness, quality checks, and decisions.
- Canvas UGC guideMeasure the learning loop from organic publishing into paid creative tests.
- Managing 20–50 creatorsTrack output, blockers, and campaign evidence across a larger roster.
See it on your own campaigns.
A walkthrough of briefs, approvals, tracking, and payouts using your platforms and volume.