Platforms, payouts, data freshness, and access — answered directly.
UGC Infra is an operating system for running high-volume user-generated content campaigns. It connects campaign briefs, creator rosters, content approvals, post tracking, performance analytics, and creator payouts in one system. It is built by Adworkly.
UGC Infra supports four platforms: TikTok, Instagram, YouTube, and Facebook. Coverage includes TikTok organic and Spark Ads, Instagram Reels and organic, YouTube Shorts and long-form, and Facebook Reels and Feed.
UGC Infra is built for brands running in-house creator programs and for agencies managing UGC across multiple clients. It is aimed at teams whose volume has outgrown spreadsheets and group chats.
Campaign OS handles briefs, rosters, approvals, and post tracking. Hook Intelligence turns trend and performance signals into versioned briefs. Creator DB manages onboarding, deliverables, and payout readiness. The Reporting layer filters performance by campaign, creator, account, platform, and date.
Creator payouts are automated and funded through Stripe. Each creator carries a payout-readiness state so blockers surface before a payment run. Settlement history, reconciliation, and a manual fallback are available when a transfer needs intervention.
No. UGC Infra does not add a transaction fee on top of automated creator payouts. Standard Stripe processing terms still apply to funding.
Yes. Automated creator payouts are built with 1099 readiness, so tax documentation requirements are supported as part of the payout workflow.
Creators apply through the UGC Infra creator portal and are then assigned to campaigns with a defined scope, deliverable count, and compensation. Once assigned, they receive briefs, submit deliverables, track results, and see earnings from the same portal.
Performance metrics are collected on a refresh cycle rather than being live to the second. Every analytics view carries freshness labelling that states how recent the underlying data is, so numbers are never presented as more current than they are.
Yes. Reports can be shared through links that read the same underlying records as the internal view, so a client report and the internal dashboard do not diverge.
Yes. Full API access is included in the Growth plan. Enterprise plans also include API access alongside custom limits and refresh rates.
The Growth base plan is $300 per month billed monthly, or $220 per month billed yearly. The Speedrun add-on is an additional $250 per month and adds Speedrun credits. Enterprise pricing is custom.
The Speedrun add-on provides Speedrun credits for the media archive, AI video analysis, comment analysis, and cross-posting preparation. It adds credits without changing base plan access.
Brands can request access through the brand access form on the UGC Infra site, or book a demo to walk through the platform against their own campaign volume and platforms first.
Book a demo and we will answer it against your actual campaign setup.
